can we please stop lauding ad campaigns as ~radical and progressive~
they’re only parroting social justice causes and concerns to make you give them your damn money
I’ve said this before, but it’s hitting particularly hard today after receiving a company-wide email about LGBT inclusivity at work.
We know this is about getting our money. It’s also about many other things.
I found out today that I can be out at work. I don’t have to worry about slipping up when telling a story about my ex. I don’t have to worry about being seen by my boss in a restaurant downtown. Companies publicly stating their stance on LGBT rights can give employees an added layer of protection from harassment. If somebody in my department is making comments about sexual orientation or gender identity, I now have the knowledge that my manager and HR will back me up in complaining because supporting me is part of the public face of their company. One poorly-dealt-with complaint can condemn every dollar sunk into their marketing campaign to the trash. Insofar as it gives me job security, I don’t care whether it’s for publicity or a sincere expression of solidarity. Financial/job stability is a huge issue for people in the GSRM community.
The other thing that is important to me is the financial donations that companies make as part of their marketing campaigns. Sincere or not, that money is going to places that have dire need of it. It supports camps and support groups for GSRM youth and funds charities that do all kinds of important, valuable work. Like it or not, corporate donations make public donations look like pennies. They can be the difference between marginalized people having a place to go where they can feel included and loved or having to stay closeted and feel unsupported.
It’s also worth noting that yes, I would rather give my money to a company where it’s unlikely that an employee is going to be shocked or disgusted at my partner or make “harmless jokes” about “how do you know which one of you controls the wallet?” My money has to go somewhere, and I’d prefer it at least go somewhere that probably has a strong internal policy supporting GSRM employees.
I certainly don’t think marketing campaigns focusing on certain groups are radical, but I’m really sick of the idea that they’re not important. They are. Financial instability and social/community rejection are two of the biggest issues facing the GSRM community and the change a company’s support can make is nothing to sneeze at.